Summer
Volume 2
Welcome to the online edition of Summer.
In this edition, we spend time with the founder of White Goose Farm, a UK flower farm nestled deep in the Leicestershire countryside.
The market in the UK for cut flowers was worth £1.7 billion in 2023 with around 89% of the produce imported via Holland.
Flowers can travel huge distances in refrigerated transport from large-scale commercial growers in countries as far away as Columbia, Kenya, Ethiopia and Ecuador. The carbon footprint of a bouquet of imported flowers is estimated to be 20 times higher than a UK-grown bouquet.
Couple this with the use of pesticides, some of which are banned in this country, and their environmental impact lives on long after we add them to our compost.
When Fleur Ketley came to a crossroads in her career she and her partner Mark Ashman saw an opportunity to strike a different path and start a business that actively works against the environmental toll of the global flower farming industry.
